I blame Reagan for the public “knowing” who actually deserves benefits. Instead of showing the “welfare queen” as an extreme outlier who got caught and prosecuted because that’s an important part of government function along with “success stories” of people who survived on welfare for a few years whilst they got job training and reentered the workforce?
They wanted people to think that was a norm – your hard earned money is being stolen by the government and handed over to these frauds. Since there are so many lazy people out there stealing your money, odds are decent that anyone person getting benefits is a fraud. Obviously the people you like aren’t frauds – you are a good, loving, considerate person who wouldn’t like frauds. So it is conveniently all those people you don’t like stealing from us all.
And people manage to find something to create an ‘other’. If everyone has the same skin color, those folks are the wrong religion, descend from Irish/Italian/whatever immigrants, or are a bunch of McCoys/Hatfield’s/whatever’s.
For some reason, the ten thousand dollar toilet seats in the military budget didn’t get people thinking that military contracts are a scam misappropriating your hard earned money.
And the military one is kind of a straw man too – they eventually started 3d printing the thing and cut the cost to a couple hundred bucks (https://www.washingtonpost.com/business/capitalbusiness/the-air-forces-10000-toilet-cover/2018/07/14/c33d325a-85df-11e8-8f6c-46cb43e3f306_story.html).