I don’t know why everyone is talking about Amazon Fresh expanding to a radius around every Whole Foods store. There’s not a lot of cost savings or synergy there. Amazon will use their own logistics solution to move thousands of orders to a Whole Foods distribution center and those orders ride on trucks already headed out to the Whole Foods stores. You will stop in after work / on the weekend and pick them up. Saves the expensive last-mile shipping bit (where Amazon currently has to pay money to Fedex or UPS to get a package from their distribution centre to your doorstep). And may increase Whole Foods grocery market share … if you are going there anyway to pick up your stuff, saves time getting your groceries too.